Professor at IIMs explaining Marketing concepts to Students
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!" - That's ''Direct Marketing"
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him."-That's Advertising"
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - That's Telemarketing"
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:
"By the way, I'm rich. Will you "Marry Me?" - That's Public Relations
5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! "Can you marry me?" - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - "That's Customer Feedback"
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - "That's demand and supply gap"
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she
goes with him - "That's competition eating into your market share"
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. -"That's restriction for entering new markets"
Thursday, October 21, 2010
Advantages and Disadvantages of Prepaid cell phones..
It seems that nowadays, everybody has a cell phone. If you want to join the wave but cannot or don't want to sign a binding contract, prepaid cell phones may be the ideal choice. While under a regular contract you are forced to pay a fixed monthly fee, prepaid cell phones allow you to pay as you go, so you can control your spending. If you are considering prepaid cell phones, here is a breakdown of the advantages and disadvantages of this type of phone:
ADVANTAGES
* The main advantage of prepaid cell phones is the lack of a contract. Because you are not tied to any specific company or monthly rate, you can spend as much or as little as your budget allows. If you don't use your phone much, prepaid cell phones make a lot of sense, as you don't have to pay a fixed amount for minutes that go to waste.
* Another good advantage of prepaid cell phones is that there is no credit check required to open an account. This is great for teenagers or for those with no credit history.
* Prepaid cell phones don't require a deposit to open an account, unlike many other plans.
* Prepaid cell phones are a great option for parents who want their children to have a phone but want to have control over how much they spend.
DISADVANTAGES
* Prepaid cell phones are not free, as is the case with phones when you sign a year-long contract. This means a larger initial investment. Also, not all phone models work with prepaid plans, which means you have a limited selection on the type of phone you can use.
* Prepaid cell phones are more expensive to use. The cost per minute is usually 2-3 times higher than the price per minute under contract plans.
* Unless you are organized and keep track of your credit, you run the risk of running out of minutes when you most need them.
ADVANTAGES
* The main advantage of prepaid cell phones is the lack of a contract. Because you are not tied to any specific company or monthly rate, you can spend as much or as little as your budget allows. If you don't use your phone much, prepaid cell phones make a lot of sense, as you don't have to pay a fixed amount for minutes that go to waste.
* Another good advantage of prepaid cell phones is that there is no credit check required to open an account. This is great for teenagers or for those with no credit history.
* Prepaid cell phones don't require a deposit to open an account, unlike many other plans.
* Prepaid cell phones are a great option for parents who want their children to have a phone but want to have control over how much they spend.
DISADVANTAGES
* Prepaid cell phones are not free, as is the case with phones when you sign a year-long contract. This means a larger initial investment. Also, not all phone models work with prepaid plans, which means you have a limited selection on the type of phone you can use.
* Prepaid cell phones are more expensive to use. The cost per minute is usually 2-3 times higher than the price per minute under contract plans.
* Unless you are organized and keep track of your credit, you run the risk of running out of minutes when you most need them.
Tuesday, October 19, 2010
‘Raavanan’ cinematography nominated for APSA award
Ace cameramen Santosh Sivan and V. Manikandan have been together nominated for the Best Cinematography Award at the Asia Pacific Screen Awards (APSA) to be held in Australia on December2.
The nominations for the fourth annual Asia Pacific Screen Awards to be held in have been announced and India has received five nominations, including three for Marathi cinema.
The breath taking visuals of ‘Raavanan’ were hailed as poetry on celluloid. Though the film received mixed responses, the cinematography of Santhosh Sivan and Manikandan was unanimously admired by both critics and the masses.
Their closest competitor in the category will be Sudhir Palsane for the Marathi film Vihir, produced by Amitabh Bachchan.
APSA is an initiative of the Queensland government, Australia, in collaboration with UNESCO and FIAPF - International Federation of Film Producers' Associations.
The nominations for the fourth annual Asia Pacific Screen Awards to be held in have been announced and India has received five nominations, including three for Marathi cinema.
The breath taking visuals of ‘Raavanan’ were hailed as poetry on celluloid. Though the film received mixed responses, the cinematography of Santhosh Sivan and Manikandan was unanimously admired by both critics and the masses.
Their closest competitor in the category will be Sudhir Palsane for the Marathi film Vihir, produced by Amitabh Bachchan.
APSA is an initiative of the Queensland government, Australia, in collaboration with UNESCO and FIAPF - International Federation of Film Producers' Associations.
RGV Announces Raktha Charithra Release Date
Raktha Charithra is a two part film made by Ram Gopal Verma. The movie is based on a real story in which Surya is pitted against a local underworld gang leader and seeks revenge on the character played by Vivek Oberoi.
The film is reportedly five and a half to six hours long and hence will be released in two parts within a month’s interval from the release of the first part. Furthermore, Raktha Charitra is a trilingual made in three versions Tamil, Hindi and Telugu.Ram Gopal Verma made an official announcement on the release date of the film. As mentioned above, the Raktha Charitra will be released in two parts and the first part will be released on October 22, 2010.
Monday, October 18, 2010
New iPod Nano brings music at your fingertips - New iPod Nano
Apple has always been known for its awesomeness. Everything that Apple designs can be called clean, simple and intuitive. iPod started getting Apple out of its rut almost a decade ago. The new iPod Nano seems to show that Apple has not forgotten the iPod
brand in the era of iPhone and iPad.
iPod Nano is 1.61 inches wide with 1.51 inches of it being a multi-touch screen. It’s almost 1/3rd of an inch when it comes to the depth of the device. This tiny iPod Nano has been redesigned completely and that probably has given it a new lease of life.
iPod Nano Features
* It comes in 6 different colors. Will also have 24 hr playback battery life.
* New iPod Nano will have multi-touch screen to basically browse music files and photos.
* It will support storing photos, play mp3 music and also support FM Radio.
* The storage space on this iPod device will be 8 GB.
Here is an advertisement video for the new Apple iPod Nano.
iPod Nano Features
* It comes in 6 different colors. Will also have 24 hr playback battery life.
* New iPod Nano will have multi-touch screen to basically browse music files and photos.
* It will support storing photos, play mp3 music and also support FM Radio.
* The storage space on this iPod device will be 8 GB.
Here is an advertisement video for the new Apple iPod Nano.
http://www.youtube.com/watch?v=Jm-prgju1L8&feature=player_embedded
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